quot;Flying grams of" Why shake the Chinese shoes sports shoes
China’s sporting goods market has a huge space, with the Beijing’s successful Olympic bid, as the sports industry vanguard of the sporting goods market is far more dramatic and rapid, many fashionable and technologically advanced sports equipment to provide consumers with a broader space , domestic sports market will soon hit the Warring States period.
Brand first, specify the product direction
According to statistics, the current multinational corporations and private enterprises, domestic athletic footwear market, the most powerful forces. As people optimistic about the future of the sport market, the next few years, no doubt sports shoes, sporting goods market will play a stimulating role. In light of this, a number of sports shoes companies are beginning to take positive action, familiar to everyone, Anta, special steps, Del benefits have come in the front, present, and they belong to the “China Shoes Capital” Fujian Jinjiang’s “flying g” has a strong Sharu the market, the already intensified competition fierce and cruel.
“Business is business, we want everyone largest athletic footwear market, consumers will be confused herd phenomenon should be in its own brand and strength to work harder … …” Xin Wei Group, Mr. Li Yong, director of marketing says. As the field of brand sports shoes later, the “Flying g” products will brand content from the planning stage of building on a prime location. Products once appeared, Xin Wei Group, signed a generous as its brand ambassador dawn, and quickly opened in Guangzhou spent a lot of TV advertising aerial photography to complete this action led to numerous media Jike vigorously sought after. Recently, Xin Wei Group in Beijing to spend huge sums of money, held huge Feikeliming press conference and signing new orders will fall and winter of 2004, Leon also went to the site as a “fly g” fueled the brand’s launch promotion. Conference, Xin Wei will “fly grams of” the concept of low-profile shoe auction, large sums of money to subsidize the children of school employees, as chairman and general manager of Mr. Lin Wenjian over the years have actively sponsored the public and education. In response to on-site reporter’s question, says chairman Lin Wen-Jian, Xin Wei not only do successful commercial operations, but also to assume their social responsibility to guide the advanced culture and disseminators of the enterprise’s mission and vision. The “Flying g” After six months, gaining more than a low-key, and finally to flex its muscles in the.
“Flying g” vows to China, “Puma”
NIKE, ADIDAS, REEBOK, PUMA and other brands have extensive influence in the international sporting goods market, long-term are dominant, with their campaign for the mainstream market products to existing sports shoes divided into two factions: the professional sports and sports fashion.
Professional sports class products for the professional sports, the required functional, based on technology-based, the existing market is generally recognized professional equipment is basically NIKE, ADIDAS, REEBOK, Li Ning-based products, and fashion movement class is to promote the product is the perfect combination of sports and fashion Puma (PUMA) for the representative to meet the specific movement functions, the greater emphasis on life everywhere in the sports and leisure fashion spirit. The mainstream brands have good market acceptance. In the current domestic market, Li Ning has seized a large professional sports market, but also catch up Anta so. Movement in the field of fashion, have emerged as special step, Del benefits, and many other flying grams new brand, a no gun battle quietly, rising star of all cherished ambition to dominate.
Early fashion sports shoes market in the country is facing re-shuffle when “flying grams,” then look for suitable access. First of all, flying grams movement the first family member?? “Flying g sports shoes” position very clear, take the fashion trajectory, the target consumer group for the young and trendy, the new generation who love sports, the image of the endorser, They chose the “Flying g” advocated by the “healthy, positive, self-realization” of the brand consistent with the core content of the dawn of superstars. In product design, bright colors bright, casual, relaxed style, individuality, and then joined the health concept, certainly in the market glamorous. With the sporting goods industry competition, “Flying g” will be content with a strong brand and excellent marketing and distribution channels, gain market quickly, and strive to become “China’s Puma.”
Sporting goods segment, to meet market challenges
Through the sporting goods market, “Ebb Tide”, in the minds of consumers will highlight one of the few brands, these brands of products to offer distinctive, innovative ideas, functional way Selling Well in the market. So be sure that the consumer-dominated market demand will never change.
With more and more people demand the quality of life in the shoes of the function also made a clear request: need for formal occasions, formal dress shoes, physical exercise is required functional correspondence of professional sports shoes, leisure time devotees is a stylish, comfortable casual shoes, entered the market segments of consumer demand product stage. Many companies specializing in sporting goods to meet people of different sports on the shoe’s unique needs, trying to segment with their own products. For the domestic sports market, segmentation time has come.
In this regard, Xin Wei Group, Mr. Li Yong, director of marketing said: consumers in the end and what kind of shoes are now big business by thinking, nothing new and unknown product positioning in the consumer market in the fierce will definitely be eliminated. Xin Wei that the future of sports and leisure products closely linked with fashion, sports product is no longer just a contest the game tool, and will be the declaration of personal fashion sense. “Flying g” as a fashion movement “endorsement” through innovation, brand, service to maintain its long-term advantages, market acceptance of new tests.
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